The leading players of the fashion system join their forces - together with the Institutions - to revitalize Milan, the epicenter of the fashion system from which the economic revival has to start. For this purpose, MILANO LOVES ITALY is born - an invitation to bet on Milan, empowering all the Italian entrepreneurs to join their forces and focus them on Milan, which has always represented them. A movement resulted from a difficult situation that wants to support Milan and the Italian industry with all its companies to reassure foreign operators that the city will be ready by September with renewed enthusiasm. An initiative born under the sign of inclusion that sees for the first time all the operators concretely united for Milan's restart.

It is an act of courage and a challenge marked by the hashtags #togetherwearestronger and #IgotoMilan, which express well the desire to value all the synergies that Milan can put in place to become a benchmark and an international destination for the business operators again. MILANO LOVES ITALY is a sounding board for Made in Italy to involve Italian and foreign buyers and all the operators to get them back to Milan. In this place, fashion and culture meet business.