The project MILANO LOVES ITALY was born,  promoted by WHITE and CSM - Camera ShowRoom Milano. They are joining their forces on Milan and its Fashion Week, which represents a crucial moment for the entire fashion system, particularly for Italian and international small and medium-sized enterprises.

MILANO LOVES ITALY | TOGETHER WE ARE STRONGER wants to support the Italian industry. It aims to reassure foreign operators that Milan is working with all its companies and is ready to reopen its physical realities with renewed energy and enthusiasm as soon as the pandemic, which has afflicted both the entire fashion system and the city's economy for a year, is over. An initiative and inclusive movement that sees all the operators concretely united for Milan's restart.